CASE STUDY: Uniqlo
Pop-up Store Displays
Challenge
- Uniqlo is a Japanese designer and retailer of casual-wear apparel known for providing high-quality everyday clothing with attention to detail.
- With thousands of stores globally, but only a few dozen in the United States, Uniqlo wanted to make a splash as it entered the Texas market by using three-pop-up displays.
- Each of the displays needed to be no larger than 8' x 8', convey the brand story, highlight featured products and be quickly set up and disassembled.
Solution
- Acrylic Design's sister company, Bolster, designed three pop-up booths to tell the Uniqlo brand story while sparking curiosity for the soon-to-be-open retail locations.
- Acrylic Design Associates provided full-service fabrication for the custom displays – including integrated LED lighting, interactive elements and modular components that allowed for future use.
Results
- Acrylic Design was able to produce and install the pop-up displays on a short deadline.
- The pop-ups helped generate buzz for the full-size stores, which opened with long lines up to 500 deep.
- More pop-ups are planned, going forward.
What can we build for you?
For Uniqlo, we created custom retail displays that helped tell the brand story and bring new customers into its stores. Our full-service fabrication includes everything from design engineering through prototypes, machining, lasering, heat-forming, LED lighting, precision printing, installation services and more.
We'd love to help your brand tell its story, as well. What is your next big idea?
