CASE STUDY: Brooks
Recrylic® Product Displays
Challenge
- Brooks, one of the world’s top manufacturers of athletic footwear and apparel, was introducing its new line of Ghost Max running shoes
- Certified carbon neutral, Ghost Max shoes help Brooks to meet its sustainability commitments for a healthier planet
- Brooks sought a store display that matched its commitment to eco-friendly solutions
Solution
- Acrylic Design Associates developed an innovative display for Ghost Max, evoking the shoes’ cloud-like cushioning
- The displays used certified recycled Recrylic, made from 100% recycled content
- The “cloud” portion of the display was thermo-formed in-house by Acrylic Design; material was heated and then vacuum-formed to create a cloud-like shape to display a demo shoe
- Printing was handled by Acrylic Design in-house, matching Brooks’ brand and color standards
- The Recrylic logo was added to the display, highlighting Brooks’ use of sustainable materials
Results
- After rapid prototyping and approvals, Acrylic Design produced 425 displays in a matter of days, and shipped to footwear stores nationwide
- Using Recrylic in place of virgin acrylic helped avoid the use of 38 barrels of petroleum-based products, along with 18 tons of CO2 emissions . . . or the equivalent of taking 3.5 cars off the road for a year
- Recrylic was used for other new product displays, saving even more CO2
What can we build for you?
For Brooks, we created innovative displays for their Ghost Max running shoes using eco-friendly Recrylic®. Our cloud-like designs evoke the shoes' cushioning, emphasizing both aesthetics and sustainability. Through advanced vacuum-forming techniques, we highlighted Brooks' commitment to reducing environmental impact, significantly saving on CO2 emissions. Let's bring your brand's vision to life with equally impressive and sustainable solutions.
